![]() They were offered to get their Vendor Manager back as an incentive! Clearly, Amazon is trying to put VMs back into their original role, which is to focus on getting new 1P business and supporting negotiations with premium brands. This is evident with a premium chocolate brand that was recently invited to join the Vendor Central program and to reopen negotiations on their contract. The current focus of Vendor Managers appears to be to recruit new brands that are not yet on Vendor Central. In late Q1 2021, a vast majority of Vendor Managers were pulled from all of their existing assignments through Vendor Central and they were reassigned to different projects - typically with premium brands. These Amazon representatives simply don’t have the time nor the capacity to manage brand portfolios like they used to. Unfortunately, Vendor Managers don’t seem to be as involved in the conversations with individual brands as they were in the past. This means that the shape and size of brand portfolios are changing, especially due to the decline of communication between brands and their VC teams. Soon, Vendor Central may only support premium brands. If there is one thing Olivera Bojovic made clear throughout this episode, it’s that Vendor Central is going to be fully transformed into a self-service platform for many brands. □️ Listen to the podcast episode here, or by searching for ‘Ecommerce Braintrust’ on your podcast app! The New State of Vendor Central This has created challenges around managing content, ordering, pricing, and more, leading more brands to consider the 3P model.Brands that operate a 1P business model on Amazon may have ongoing communication difficulties, with those team members focusing on gaining more 1P clients rather than serving existing ones.Brands big and small have been affected.An increasing number of brands have complained about a sudden lack of communication from their Amazon Vendor Manager.Before joining Bobsled’s Executive team, Olivera worked on the Client Delivery Team at Amazon, supporting clients on Vendor Central and Seller Central. ![]() In one of the most recent podcast episodes of Ecommerce Braintrust, Bobsled’s Senior Account Executive Olivera Bojovic spoke with Bobsled founder Kiri Masters about these particular obstacles that more and more brands are facing on Vendor Central. Some brands even claim that their previously assigned Amazon Vendor Manager has gone away and cut off all communications. ![]() ![]() In the past few months, one problem is becoming more clear: a lot of brands have been struggling to get support with their daily operations on Amazon. This past couple of years have seen some unique issues for brands selling to Amazon on a wholesale basis through Vendor Central. ![]()
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